Janmashtami greetings are exchanged over the social networking sites, including Orkut. SMSs are exchanged; cards are gifted with Janmashtami messages printed on them, and people greet each other cordially singing praises of Lord Krishna. Janmashtami wishes through Janmashtami ecards are also gaining increasing popularity among the tech-savvy younger generation. Janmashtami greetings card are also available at the various gift shops to wish each other. Greetings are exchange over phone from one corner of the world to another. Various cultural programs are held and devotees sing the glory of the Lord Krishna. Celebrations continue for days in places such as Mathura and Vrindavan and the furore of activities are all captured by various media agencies.